In the News

Rational 360 partners have served as senior advisors to political leaders and campaigns on both sides of the aisle; their diverse experience ranging from former President George W. Bush to Senator Tom Harkin [D-IA].   The combined firm is headquartered in Washington, DC and has offices in Boston and Atlanta.

“Rational 360 brings together two outstanding veteran firms that both believe in a smart, campaign-style approach to solving client communication challenges,” said Rational 360 partner Russ Schriefer.  “From national advertising, to strategic public relations to new media, Rational 360 will provide high-level, hands-on service from senior communications.”

“By combining our firms, Rational 360 can offer clients truly full-service communications capabilities,” said Rational 360 partner Patrick Dorton.  “There simply aren't many small, agile firms that can offer the breadth of services provided by Rational 360.”

Both Rational PR and The Stevens and Schriefer Group have established reputations for providing clients with personal attention on a daily basis from intelligent and experienced senior professionals. Rational PR is a leading public affairs and communications firm known for its relentless focus on results,  senior engagement with clients, strategic media relations skills, and unmatched crisis communications expertise.  The Stevens and Schriefer Group is a leading communications strategy firm known for powerful, effective, memorable advertisements that change public perceptions and advance clients’ agendas, ideas, and philosophies.

Rational 360 has the unique ability to take an integrated and innovative approach in executing comprehensive communications campaigns  – while still remaining agile and responsive clients’ unique challenges and opportunities.

Rational 360 has the experience and expertise to design, implement, and manage every element of high-stakes integrated communications and advertising campaigns; launch brands within difficult or adverse message environments; and shift the attitudes and opinions of target audiences.  Core capabilities of Rational 360 include:

The Rational 360 team has handled communications at the highest level of corporate America and for leading public affairs organizations such as: Pfizer, the United Nations Foundation, washingtonpost.com, the Sallie Mae Corporation, the National Association of Realtors, AIPAC, Arthur Andersen, the Air Transport Association of America, the Personal Care Products Council, the Renewable Fuels Association, former AIG CEO Maurice R. "Hank" Greenberg’s company — C.V. Starr & Co. Inc., Blackstone Co-founder and billionaire Peter G. Peterson’s foundation, the Software & Information Industry Association, Bright Automotive, and the Pebble Partnership.

The partners of Rational 360 have been at the forefront of many of the most successful political campaigns of the last decade, as well.  Rational 360 partner Russ Schriefer has been involved in five presidential campaigns, including George W. Bush’s 2000 and 2004 victories.  His recent political clients include Governors Mitt Romney, Charlie Crist, Bob Riley, Haley Barbour, Tom Ridge and Bob Ehrlich; Senators Dick Lugar, Mel Martinez, Johnny Isakson, Chuck Grassley, and many others.

Rational 360 boasts several former senior Capitol Hill and White House communications heads.  Partner Patrick Dorton served as Special Assistant to President Clinton and Communications Director for the White House National Economic Council, as well as Communications Director for Senator Tom Harkin.  Partner Don Marshall served as Communications Director for Senator John D. Rockefeller and led communications for  high profile political campaigns around the country.

Rational 360 is headquartered in Washington D.C. with affiliated offices in Boston and Atlanta.