Services

                                  Marketing Strategy & Execution

A well-executed marketing strategy is a critical component of success.  We have broad experience at global corporations and start-ups using marketing to meet and exceed goals.  We use a research-based approach to jump in quickly, adding expertise and capacity for short term projects as well as partnering with you for a sustained campaign.  Our services include:

 
  • Positioning & Strategic Planning
  • Pricing, Packaging & Business Models
  • Branding and Brand Reinvigoration
  • Targeting & Lead Generation
  • Research, Reviews & Global Measurement

Public Relations

Our team is deeply experienced in both the strategic and tactical aspects of public relations. We create comprehensive, integrated programs that address the unique challenges or opportunities before our clients. The exact campaign will differ for each client, however we offer services that allow us to be comprehensive in our approach:
 
  • National, State & Local Media Relations
  • Communications Campaign Development
  • Strategic Writing
  • Public Affairs Outreach
  • Message Development
  • Crisis Communications
  • Grassroots Programs
  • Marketing Communications
  • Event Support
  • Media Training

New Media

We help organizations use the Internet as an essential communications tool and take advantage of social networking, blogs, video and all of the latest trends. With years of experience in interactive media, we’ve been called upon by high profile clients to help them build a strong online presence and effectively utilize the Web to deliver their messages to target audiences. Our services include:
 
  • Social Media Strategies
  • Website Development
  • Online Monitoring & Reputation Management
  • Blog & Online Media Outreach
  • Online Advertising

Advertising

Whether you need a focused campaign to reach decision makers on Capitol Hill, targeted advertising in states around the country, or a full-scale national branding effort, Rational 360 has the experience and resources to deliver success. We provide a full range of advertising services, including:
 
  • Strategic Planning
  • Corporate Branding & Positioning
  • Message Development and Research
  • Creative Development
  • Editorial Services
  • Media Buying
  • Video Production
  • Online Advertising